WHO WE SERVE
My Brother's Keeper
My Brother’s Keeper empowers vulnerable children, families, and communities through mentorship, education, and opportunity. Partnering with groups like St. Jude’s, Big Brothers Big Sisters, the Urban League, Make-A-Wish, and the National Women’s Shelter Network, this initiative provides hope, guidance, and life-changing resources.
DONATE TO
My Brother's Keeper
Strong communities are built on compassion, mentorship, and care for those who need a helping hand. The My Brother’s Keeper initiative focuses on supporting programs that strengthen families, empower children, and give vulnerable individuals the tools to thrive.
Through Doing Good Everyday, merchants can direct contributions to organizations that provide guidance, education, shelter, and life-changing opportunities. Every transaction becomes a way to invest in the future of our communities.
4-star Charity Navigator–rated organizations
Causes We Support
Big Brothers Big Sisters
For over a century, Big Brothers Big Sisters has been transforming the lives of children through one-to-one mentorship. By carefully matching young people with trusted adult mentors, the organization creates relationships that inspire confidence, improve academic performance, and build resilience. Research has shown that children involved in Big Brothers Big Sisters programs are more likely to succeed in school and develop stronger relationships.
Urban League
Founded in 1910, the National Urban League is one of the nation’s oldest and largest civil rights and community-based organizations. With affiliates across the U.S., it works to empower African Americans and underserved communities through economic development, education, housing, health, and workforce opportunities. The Urban League continues to advocate for equity and civil rights, while also creating real, measurable change in people’s lives by connecting them with resources that build long-term stability and success.
St. Jude Children’s Research Hospital
St. Jude’s is internationally recognized for its groundbreaking research and treatment of childhood cancer and other life-threatening diseases. Families never receive a bill for care, travel, housing, or food, allowing them to focus entirely on helping their child heal. Beyond treatment, St. Jude’s is also a leader in medical research, sharing discoveries freely with hospitals and doctors worldwide to improve outcomes for children everywhere. Their vision is simple but powerful: that no child should die in the dawn of life.
Make-A-Wish Foundation
The Make-A-Wish Foundation brings hope, joy, and strength to children with critical illnesses by granting them life-changing wishes. Whether it’s meeting a hero, going on a dream trip, or experiencing something magical, each wish is designed to inspire positivity and healing for both the child and their family. Since its founding in 1980, Make-A-Wish has granted hundreds of thousands of wishes around the world, proving that a single moment of joy can make a lasting difference in a child’s battle against illness.
Why it Matters
Everyone Deserves The Chance To Feel Safe, Supported, And Encouraged.
By joining the My Brother’s Keeper pathway, you’re helping children and families create stronger, brighter futures, one swipe at a time.
