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WHO WE SERVE

Merchants & Charities

Doing Good Everyday empowers merchants to seamlessly support meaningful causes by integrating charitable giving into everyday transactions. We connect businesses with vetted nonprofits and make it easy to fundraise while strengthening customer loyalty and community engagement.

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For Merchants

Merchants today face a crowded and commoditized marketplace where credit card processing often feels like nothing more than a race to the lowest rate. We understand the fatigue with “rate reduction” sales pitches, and we offer something different.

With Doing Good Every Day, merchants pay the same rate they already pay for processing. The difference? A portion of our profits is donated, at no additional cost to you, to causes that matter.

  • Same service, same rate—greater purpose

  • Seamless integration: your processing doesn’t change

  • Direct impact: choose the charities you want to support

  • Visibility: quarterly reports show exactly how your business is making a difference

In our research, 68% of merchants said they would switch processors if their transactions could give back without costing them more. Doing Good Every Day makes that possible.

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For Charities

Nonprofits are the heartbeat of change, but funding is a constant challenge. Traditional fundraising methods are costly, unpredictable, and often fail to reach new generations of donors.

Doing Good Every Day solves this problem by creating a new, sustainable revenue stream: donations tied directly to merchant transactions.

  • No acquisition cost: Charities receive funds without the burden of costly fundraising campaigns

  • Predictable income: Donations are distributed semi-annually, helping charities budget with confidence

  • Expanded reach: Partnerships expose charities to new supporters through our merchant network

  • High standards: We only partner with 4-star Charity Navigator organizations, ensuring donor trust

Charities benefit from more than donations. They gain visibility, validation, and long-term engagement. In our beta launch, charity endorsements increased merchant adoption by 38%, proving this model strengthens both causes and communities.

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A Win-Win Model

For merchants, every transaction becomes an opportunity to strengthen customer loyalty and community impact.

For charities, it means more consistent support, less reliance on costly campaigns, and the ability to focus on their mission.

Together, we’re proving that business can be good business, for everyone.